Database Marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. Database marketing is the practice of leveraging customer data to deliver more personalized, relevant and effective marketing messages to customers (both existing and potential customers). A couple examples of database marketing could be an e-commerce app that uses data about transaction history to better and quickly assess a customer service call or a food delivery app using transaction data to find which times a customer is most likely to order from them. Database marketing helps you understand what your customers need, and respond with engagements that meet these needs.