Guerilla Marketing

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. ... Guerrilla marketing focuses on taking the consumer by surprise to make a big impression about the product or brand. Guerrilla Marketing is a creative content marketing strategy that prides itself on being unconventional. In your daily life, you may encounter examples of other business' guerilla marketing tactics, without even realizing it. Examples include the use of publicity stunts, viral videos, stencil graffiti. The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians. It involves high imagination and energy to execute a guerrilla marketing campaign.